New york wine shop how to#

Today, Le Can-Can is still one of our most popular gifts.Īs the years flew by, and our business grew, we looked to expand. In 1955, our most popular “Bon Voyage” gift was iced Champagne sent in our exclusive Le Can-Can. In fact, when we reprinted an article that Jim had previously published in Gourmet magazine, they fired him! It became a tradition until Jim’s death for Jim to create a special “Holiday Dinner,” complete with wine selections. As our catalog grew in scope and importance, James Beard would often contribute articles and notes.

New york wine shop how to#

Jim and Sam would later write a best-selling book together, How to Eat Better for Less Money, but in the early days, they were on the cutting edge of America’s wine-loving culture. In the 1940s, as Sam’s passion for wine developed, he befriended another wine and food lover, James Beard. Even here we made every effort to replicate the charm and warmth of the old store.

In 2007, we moved again, this time to a three-floor, 10,000+ square foot location just two blocks south, at 59th Street and Park Avenue. In 1948, when Sherry Wine and Spirits moved across the street to 679 Madison Avenue, the original wood paneling from our second location (designed by the architect of the “21 Club”) was used to decorate the new shop. In 1937, Sherry Wine and Spirits moved one block south to 61st Street and Madison Avenue, to a site that is now New York’s famed Carlton House. Sam almost immediately developed an interest in a beverage that was hardly consumed in those days, wine. (In fact, the store took its name from the building - not from the fortified wine of Spain.) In 1935, Jack was joined by his brother, Sam Aaron. Our first store was in the Louis Sherry building on Madison Avenue at 62nd Street the building that is now home to Hermes. So, on March 6, 1934, he founded Sherry Wine and Spirits Co., Inc.

Naturally, after repeal, he decided to take his ready-made client base and go into the liquor business. At every point in this growth, we’ve always focused on offering our clients exceptional service, competitive pricing, and the best selection possible.ĭuring Prohibition, Jack Aaron was a well-known supplier of spirits and was regarded as a great connoisseur of whiskey. 89 Years of Sherry-Lehmann! By Shyda Gilmer, Chief Executive Officer of Sherry-LehmannĢ023 marks 89 years for Sherry-Lehmann, and we thought we’d take the opportunity to share a bit of our history with you, our great clientele: from Jack Aaron’s founding of Sherry Wine and Spirits, Sam Aaron’s love of wine, our first Bordeaux futures campaign for the 1959 vintage, the evolution of the Sherry-Lehmann Catalog, to Michael Aaron’s decades long stewardship and growth of our store.